The Melbourne Cricket Club (MCC) today announced it has secured a third icon partner for the Melbourne Cricket Ground (MCG).
National Australia Bank Limited (NAB) has signed an agreement for a special long-term partnership at the ground. Under the NAB arrangement, the bank will become the preferred supplier of financial services to the MCG.
The icon partnerships are being offered to a small number of companies in key consumer categories, providing partners with the opportunity to develop a long-term relationship that will create benefits they value. NAB joins Herald & Weekly Times and Coca Cola as icon partners at the home of Australian sport.
NAB head of sponsorship, Andrea Pearman, said: “The NAB has a long and proud association with the MCG. We see this as an exciting opportunity to strengthen and develop our relationship with the MCG, Australia’s premier sporting venue.”
MCC chief executive officer, Mr Stephen Gough, said the facilities and technology at the redeveloped MCG provided commercial opportunities not seen before at sporting venues in Australia.
“An important part of the icon arrangement is the ability of our partners to enhance the viewing experience of the sports fans and involve our patrons in celebrating their visit to the ground,” Mr Gough said. “The redeveloped MCG provides a whole new experience for patrons and our icon partners are able to tailor their activities and promotions to make it even better.”
NAB AND THE MELBOURNE CRICKET CLUB
The NAB’s connection with the MCC spans more than a century. Following the economic collapse of the 1890s, the MCC entrusted its business to NAB whose chief manager, Frank Grey Smith, was regarded as "the most trusted and cautious financier in Australia”.
Grey Smith was also president of the MCC, elected in 1886 after seven years as vice-president under the stewardship of Sir William Clarke. In recognition of his critical contribution to the club during a time of financial crisis, a grandstand in the Members Reserve was named after him in 1912.
In the recently completed northern stand redevelopment, the club has again recognised its former president with the naming of the Frank Grey Smith Bar in his honour.
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